Reach 8.5 million European shoppers — onsite, offsite and in‑store, on the same loyalty‑ID.
Every number on this page is a live figure from Adshop's first-party CRM. 71% of revenue is logged-in, so every campaign closes the loop on the same shopper identifier.
Typical first campaign: EUR 25-75k across 6-8 weeks · sample plans available on request.
Trusted by leading brands
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
Brand 6
Why Adshop Media
Closed-loop measurement. Six markets. One contract.
Advertising on Adshop reaches a logged-in audience already in shopping mode — and every impression ties back to verified sales on the same loyalty identifier.
Close to the purchase moment
68%
Of Adshop sessions start in the search or category page — intentional shoppers with high conversion potential.
Adshop Club, six European markets
Loyal customer base
71%
Of Adshop sessions start in the search or category page — intentional shoppers with high conversion potential.
2024
50%
2025
68%
2026
80%
Adshop Club, six European markets
Brand-safe environment
Of Adshop sessions start in the search or category page — intentional shoppers with high conversion potential.
Adshop Club, six European markets
Advertising formats
Onsite, offsite and in-store — the full shopper journey.
Adshop offers 14 onsite formats across web, app and email, plus offsite activation on display, social, CTV and DOOH, plus 440 in-store digital screens. All powered by the same first-party data layer.
Onsite
On adshop.com, app and email
Directly in the buying journey — from homepage and category to search and checkout.
Homepage takeover
from EUR 2,500/d
Category sponsorship
from EUR 2,500/d
Run of site
from EUR 2,500/d
Onsite
Activated on Adshop first-party data
Directly in the buying journey — from homepage and category to search and checkout.
Homepage takeover
from EUR 2,500/d
Category sponsorship
from EUR 2,500/d
Run of site
from EUR 2,500/d
Onsite
440 screens across 142 stores
Directly in the buying journey — from homepage and category to search and checkout.
Homepage takeover
from EUR 2,500/d
Category sponsorship
from EUR 2,500/d
Run of site
from EUR 2,500/d
Typical first campaign: EUR 25-75k across 6-8 weeks · sample plans available on request.
Targeting
Targeting on deterministic first-party data.
Onsite and offsite share the same data layer — deduplicated reach across surfaces. Choose concrete behavioural cohorts instead of proxy segments.
Category buyers
For example, all customers who have purchased in the category in the last 90 days. Use to grow share-of-wallet within an existing category base.
Indicative reach: ~1.6M Adshop Club members (varies by category)
Category buyers
For example, all customers who have purchased in the category in the last 90 days. Use to grow share-of-wallet within an existing category base.
Indicative reach: ~1.6M Adshop Club members (varies by category)
Category buyers
For example, all customers who have purchased in the category in the last 90 days. Use to grow share-of-wallet within an existing category base.
Indicative reach: ~1.6M Adshop Club members (varies by category)
Category buyers
For example, all customers who have purchased in the category in the last 90 days. Use to grow share-of-wallet within an existing category base.
Indicative reach: ~1.6M Adshop Club members (varies by category)
Onsite and offsite share the same data layer — deduplicated reach and one unified effect measurement. Source: Adshop CRM · 2026 segmentation framework.
Targeting
Verified campaign outcomes.
Onsite and offsite share the same data layer — deduplicated reach across surfaces. Choose concrete behavioural cohorts instead of proxy segments.
4.8×
Median onsite ROAS · p25-p75 range 3.1× – 7.2× · n=312 campaigns 2025
Adshop Club, six European markets
+22%
Median sales lift for FMCG advertisers vs. control
Adshop Club, six European markets
84%
Median sales lift for FMCG advertisers vs. control
Adshop Club, six European markets
11 d
Average time from signed SOW to first live impression
Adshop Club, six European markets
Media formats
Onsite, offsite and in-store — the full shopper journey.
Formats across web, app, email, display, social and in-store screens. All powered by the same first-party data layer.
Audience
Affluent families across Nordic and DACH.
Demographic profile built from Adshop CRM and Google Analytics, 12-month rolling average to May 2026.
Denmark
28%
Denmark
28%
Denmark
28%
Denmark
28%
Share of total monthly visitors. Bars scaled relative to leading market (Denmark = 100%). Strongest reach in Copenhagen, Stockholm, Oslo and Amsterdam metro areas — pair with national retail partners for full coverage in Bavaria and Lower Saxony.
Gender split
Women 58%
Men 42%
Primary shopper in the Adshop customer base is women in resource-strong families.
Source: Adshop CRM · 12-mo avg to May 2026
Age distribution
25–44 years
38%
45–64 years
38%
25–44 years
38%
25–44 years
38%
Source: Adshop CRM · self-reported at signup
Measurement
Real reports, not just impressions.
Every Adshop campaign delivers a weekly post-flight readout tied to loyalty-ID sales. Below: a sample of the dashboard advertisers receive at mid-flight.
Matched-control sales-lift methodology
API access for advertiser BI integrations
Person-level attribution across all three channels
Frejborg Sparkling — Q4 launch · Day 22
Impressions
4.8M
ROAS
6.1×
New buyers
12,400
Week 1
Week 2
Week 3
Week 4
Illustrative case patterns
How brands have used Adshop Media.
Illustrative patterns based on campaigns delivered in 2024-2025. Specific advertiser names available under NDA. Figures are uplift versus matched-control group.
FMCG · DK · 8 weeks
Q4 launch: onsite hero + endcap pairing
Directly in the buying journey — from homepage and category to search and checkout.
+18%
Sales lift
6.1×
ROAS
FMCG · DK · 8 weeks
Always-on across all six markets
Directly in the buying journey — from homepage and category to search and checkout.
+18%
Sales lift
6.1×
ROAS
FMCG · DK · 8 weeks
Drive trial via sampling + screens
Directly in the buying journey — from homepage and category to search and checkout.
+18%
Sales lift
6.1×
ROAS
Typical first campaign: EUR 25-75k across 6-8 weeks · sample plans available on request.
How to get started
Three steps from brief to live campaign.
1
Build the brief
We build the campaign with you — media strategy, audience selection, creative production and effect measurement.
Lead time: 2-4 weeks from brief to live
2
Run with the team
We build the campaign with you — media strategy, audience selection, creative production and effect measurement.
Lead time: 2-4 weeks from brief to live
3
Ship the creative
We build the campaign with you — media strategy, audience selection, creative production and effect measurement.
Lead time: 2-4 weeks from brief to live
Ready to get started?
Talk to the Adshop Media team.
We are a team of 11 dedicated specialists. From media strategy and format selection to creative production and effect measurement. We respond within one business day.
Head of Retail Media
Mia Lindberg
Retail Media team of 11 — concierge model from brief to effect report.
REACH NORDIC FAMILIES ACROSS 6.5M VISITS.
1.5M active Leo’s Family loyalty members. 197 in‑park digital screens across 63 destinations in Sweden, Norway, Denmark, Finland and Germany. Three hours of dwell, every visit.
6.5M
ANNUAL Guests
Children + parents
across 63 Nordic play
centres in 5 markets
across 63 Nordic play
centres in 5 markets
1.5M
Active MEMBERS
Leo’s Family — opted-in, CRM-verified, free membership
3HRS
AVG DWELL TIME
Per visit — captive, screen-free family time in-park
50%
OPEN RATE
Our newsletter open rate vs. ~20% industry benchmark
Case studies
Real campaigns. Real families. Real results.
Danone
A creative FMCG
brand activation
brand activation
Danone took their trade campaign to the next level with Leo's Family Media, activating across screens, POS, email, and social. The result: a campaign that drove both brand awareness and sales.
triumf glass
Leo’s Djungelmix co‑branded ice‑cream.
A match made in heaven. A brand licensing setup supported by the full Leo's family media palette, building strong brand awareness across multiple channels and challenging an entire category. The activation spanned social, email, POS, and trade marketing.
Nazar
strong Omni-channel activation
Nazar, a strong multi-year partner, activates their brand across the full customer journey, before, during, and after the park visit. Topped off with an exclusive Leo's Family Member offer to drive conversion.
TARGET GROUPS & DATA
Three life stages. One captive family environment.
Leo’s segments the family audience by the age of the child — because the parent’s purchase decisions change with them. Pick the segment that fits your brief.
Age 0-3
THE STARTERS
Our starters: first-time parents. A naturally curious audience, highly receptive to information and guidance as they navigate their new role. They are especially focused on health, motor development, and finding the right daytime activities for their child.
Age 4-7
THE CORE
Leo's core audience: the high-value, high-frequency family. Deeply engaged with healthy movement, family destinations, sports activities, and birthday experiences. Always on the lookout for great deals and member benefits.
Age 8-12
THE LOYALS
The loyals: the pre-teen family. Weekend fun, camps, and live experiences are at the heart of how they spend their time together. Leo's has been part of their lives for years, a trusted companion through every stage of their child's development.
6.5M
ANNUAL Guests
Children + parents
across 63 Nordic play
centres in 5 markets
across 63 Nordic play
centres in 5 markets
74%
of Guests
Has a full-time job, meaning a household with two incomes and purchasing power.
1.5M
Active MEMBERS
Leo’s Family — opted-in, CRM-verified, free membership
80%
Brand awerness
Among children in our core target group, Leo's carries strong and lasting brand awareness.
63
Playcenters
Leo's Lekland reaches families in five markets (Se, Fi, No, Dk & De).
73%
Of guestes
Own their own home, meaning long-term stability and higher disposable income.
3HRS
AVG DWELL TIME
Per visit — captive, screen-free family time in-park
43%
of parents
Has a high or very high buying interest in Leo products.
68%
Of guests
Has higher education, meaning a deliberate and informed approach to purchasing decisions
55k
Birthday parties
Every year, 55 000 children celebrate their birthday at Leo's
86%
of guests
Has 1 to 2 children under 12, an active family with high purchase frequency.
50%
OPEN RATE
Our newsletter open rate vs. ~20% industry benchmark
Advertising formats
Four surfaces. One BIG opted‑in family audience.
Build a campaign across one channel or stitch them together for full‑funnel coverage — from awareness on the park floor to consideration in the loyalty inbox.
In-store
Where families come to play, eat, and celebrate. Every visit is a high-dwell experience reaching parents and children at their most receptive.
Email
Leo's email channels reach loyal, opted-in members who have chosen to stay close to the brand. A trusted, direct channel that puts partner offers in front of the people most likely to act.
SOME
Leo's social channels connect 344,000 followers across Instagram, Facebook, and TikTok, an active community where partner brands show up naturally and authentically.
Website
Leo's website is the first stop for families planning a visit, booking a party, or exploring membership benefits, reaching parents already in a Leo's mindset.
Contact us
Talk to the team building your brief.
We'd love to hear from you - reach out, and we'll tell you more about the possibilities
to activate your brand across Leo's channels
to activate your brand across Leo's channels
Gabriel bergqvist
CMO
leosfamilymedia@leoslekland.se
Anna Serner
Media Sales, Nordics
leosfamilymedia@leoslekland.se
